Hi, I’m Michelle,
Strategic Brand and Growth Advisor

I work with organisations to refine their positioning, strengthen their brand strategy, and align marketing with business growth.

Over the past 20 years I’ve worked across advertising agencies, corporate leadership roles, and independent consulting — helping businesses bring structure to their marketing, develop creative campaigns, and turn ideas into action.

Today, through my consultancy Studio MdC, I partner with organisations that want thoughtful strategy, strong creative thinking, and practical execution.

How I Help

Most organisations don’t struggle because they lack ideas — they struggle because their marketing, brand and business goals aren’t fully aligned.

That’s where I come in.

I help leadership teams step back, clarify direction, and build marketing strategies that actually support growth.

Brand & Positioning Strategy

Before marketing can work, a business needs clarity.

I help organisations define or refine their brand positioning, messaging and overall direction — ensuring that what they say, what they do and how they grow all make sense together.

This might include brand strategy, messaging frameworks, or guiding a brand evolution as a business grows.

Marketing & Growth Strategy

I work with organisations to develop marketing strategies that support real business goals — from launching new products and services to strengthening brand presence in existing markets.

This includes defining priorities, structuring campaigns and identifying the right mix of marketing activity.

Strategic Campaign Development

This is where strategy becomes visible.

Drawing on my background in creative agencies and marketing leadership roles, I help develop and oversee campaigns that communicate clearly and bring the strategy to life.

Depending on the project, I work directly with internal teams or collaborate with trusted designers, agencies and suppliers to ensure everything is executed well.

Studio MdC

Studio MdC is my independent strategic consultancy.

I work closely with a small number of organisations each year, partnering with leadership teams on brand strategy, marketing direction and key growth initiatives.

My role often sits somewhere between strategist, advisor and creative collaborator — helping organisations see the bigger picture while ensuring the details are executed properly.

The focus is simple: clear thinking, strong ideas, and practical implementation.

A Bit About Me

I started my career working as a creative art director/copywriter and account executive, at two of Barbados’ leading advertising agencies.
I eventually moved into a global organisation as Group Marketing Manager, where I gained experience leading marketing across multiple markets.
Since establishing my independent practice, I’ve worked with businesses across real estate, hospitality, energy, retail, professional services and lifestyle brands — helping them shape their marketing strategy and bring campaigns to life.

Select Clients

Over the past 20 years I’ve worked with organisations across Barbados, the Caribbean and international markets — from global brands to respected local institutions.