Most organisations don’t struggle because they lack ideas.
They struggle because strategy, brand and execution aren’t working together.
That’s where experienced marketing leadership makes the difference.
I work with leadership teams to clarify direction, align marketing with business goals and build strategies that support real growth—not just activity.
What I Offer
Brand & Positioning Strategy
Before marketing can work, a business needs clarity.
I guide organisations in defining or refining their brand positioning, messaging and overall direction, ensuring what they say, what they do and how they grow all work together
This might include:
• brand positioning
• messaging frameworks
• brand strategy development
• brand evolution and repositioning
Best suited for organisations launching, repositioning or looking to strengthen market relevance.
Marketing & Growth Strategy
Once the direction is clear, we translate it into a practical plan.
I work with organisations to develop marketing strategies that align with business objectives, identify the opportunities that will have the greatest commercial impact.
This might involve:
• marketing strategy development
• product or service launches
• market expansion
• go-to-market planning
• growth initiatives
Best suited for organisations entering new markets, launching new products or looking for a clearer path to growth.
Fractional Head of Marketing
Not every business needs a full-time Head of Marketing, but many benefit from experienced marketing leadership.
As your Fractional Head of Marketing, I become an extension of your leadership team—providing strategic direction, aligning marketing with business priorities and ensuring the marketing function delivers meaningful business outcomes.
Whether you’re growing, navigating change or simply need experienced marketing leadership without the commitment of a full-time hire, I provide senior-level support tailored to your business.
This can include:
• Leading the marketing function on a part-time basis
• Providing strategic leadership to your marketing team
• Aligning marketing activity with business priorities
• Managing agencies and external partners
• Establishing priorities, budgets and accountability
• Supporting leadership with marketing decision-making
• Strengthening collaboration across teams
• Ensuring marketing investment delivers measurable business value
Best suited for organisations that need experienced marketing leadership but aren’t ready for a full-time Head of Marketing.
I typically work with growing businesses, leadership teams and organisations looking for experienced marketing leadership without building a large internal function.
Not sure what your business needs?
Every organisation is different, and there’s no one-size-fits-all approach.
Whether you’re looking for strategic advice, project support or ongoing marketing leadership, let’s start with a conversation about your goals and determine what makes the most sense.
Michelle de Caires | Strategic Marketing Consultant + Fractional Head of Marketing 